Jackson Palmer: The Marketer Who Started Dogecoin

Jackson Palmer was working as an Adobe product manager in Sydney when he sent the tweet that would launch a billion-dollar joke. “Investing in Dogecoin, pretty sure it’s the next big thing,” he wrote in November 2013, attaching a mockup of the Doge meme on a Bitcoin-style logo. He meant it as satire of the speculative crypto frenzy. The internet did not get the joke.

Palmer became Dogecoin’s reluctant public face. He helped manage the community, coordinated charity drives, and watched the token grow far beyond what he had imagined. By 2015, exhausted by the toxicity of crypto culture and disillusioned with the industry, he stepped away. He has since become one of the most articulate critics of the entire crypto space — calling it an exploitative scam built on hype and asymmetric information.

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