In March 2021, billionaire Mark Cuban announced that the Dallas Mavericks NBA team would accept Dogecoin as payment for tickets and merchandise. It was the largest mainstream business endorsement Dogecoin had ever received. Cuban became one of the most vocal Doge advocates, praising it as “the people’s crypto” and arguing it was better as a medium of exchange than Bitcoin because of its low fees and fast confirmation times.
Within days of the announcement, the Mavericks became the largest Dogecoin merchant on earth. Fans bought tickets in DOGE just to say they had. Cuban appeared on Ellen, CNBC, and Twitter Spaces explaining why he believed in the asset. His support gave Dogecoin a degree of mainstream credibility that no other meme coin had achieved. For Doge holders, having a Shark Tank billionaire on their side felt like vindication.
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