Pepe the Frog was born in 2005 in a comic called Boy’s Club by Matt Furie, a gentle San Francisco artist who drew stoner animals living together as roommates. One panel showed Pepe pulling down his pants to pee with the caption “feels good man.” That single image escaped the comic around 2008, landed on 4chan’s /b/ board, and took on a life far beyond anything Furie intended.
By 2015, Pepe had become the most remixed meme on the internet. By 2016, he had been hijacked by online extremists and formally classified as a hate symbol by the Anti-Defamation League. Matt Furie, horrified at what his innocent frog had become, fought for years to reclaim Pepe — a battle documented in the 2020 film Feels Good Man.
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