“This Is Fine” comes from a 2013 webcomic by K.C. Green titled “On Fire.” It shows a dog wearing a bowler hat sitting at a table with a cup of coffee while the room burns around him. In the first panel, he calmly says “This is fine.” By the final panel, his face is melting and he insists, “I’m okay with the events that are currently unfolding.”
The first two panels became a universal meme for denial in the face of disaster. It gets deployed during political crises, failing deployments at work, natural disasters, and any moment when staying calm feels absurd. K.C. Green has said he appreciates the meme’s life of its own but sometimes wishes people used the full comic — because the melting face is the point.
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