From its launch price to its all-time high in May 2023, PEPE delivered a return of approximately 7,000x. A $100 investment at launch would have been worth $700,000 just three weeks later. The chart was nearly vertical. Crypto Twitter was filled with screenshots of small wallets that had become life-changing fortunes. The PEPE rally was the fastest meaningful gain of any token in the post-2022 era.
Of course, almost no one captured the full rally. Most people heard about PEPE only after it had already gone up 100x, bought too late, and watched it correct. But for the few who caught it early — usually anonymous wallets with tiny initial deposits — PEPE was generational wealth. Stories spread of teenagers turning $50 into $5 million. The PEPE rally became the new template for what a meme coin pump could look like.
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