In February 2024, a memecoin called BRETT launched on the Base blockchain (Coinbase’s Layer 2). Brett was another character from Matt Furie’s Boy’s Club — Pepe’s blue, T-shirt-wearing friend. Unlike PEPE, which Furie had no involvement with, BRETT had unofficial association with the Base ecosystem from day one. Coinbase founder Brian Armstrong frequently engaged with the BRETT community.
BRETT rallied to a multi-billion dollar market cap within months. It became the most successful memecoin on Base and one of the defining tokens of the 2024 cycle. The success had a meta dimension: by becoming the iconic memecoin of Coinbase’s blockchain, BRETT bridged the world of Furie’s indie comics with one of the most institutional companies in crypto. A character drawn for a small zine had become the mascot of a Fortune 500 company’s Layer 2 chain.
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